Effectively Using SEO

As an A&R Consultant with Lisa Davis Music Management, I encounter a lot of independent artists who know that the Internet, especially social media is a great resource to promote their music and build their brand, but do not understand the importance of SEO. Search Engine Optimization is the process of improving the visibility of a web page in search engine’s search results.

So many artists are eager to set up multiple social media accounts and a website, but there is no kind of connection. In my experience, the focus should be tying all of these outlets to one main source. Meaning all of your social media profiles should drive your audience back to one central location, for example your website. An artist that has done a great job of linking all her social profiles together is Gaby Borromeo.

Gaby took to her social media profiles to promote her song and video “New Day”. I think Gaby did a great job of using backlinks. Exchanging link with other related websites is very important because it help increase backlinks to your site. In the case, Gaby back linked her main, lyric and behind the scenes videos. By linking all the videos together, that increases the chances of fans watching all the videos.

I believe that artists underutilize the description portion of their YouTube videos. This a great opportunity to take fans directly to your website and social media links. Gaby did a great job of linking viewers to her website, the download link for the song and her social media profiles. For instance, when I Google, “Gaby Borromeo New Day”, my Google results include the website posting, the official video, lyric video, PSA video, press and even a link to her SoundCloud page. This is a great example of optimizing SEO.