As an A&R Consultant with Lisa Davis Music Management, I
encounter a lot of independent artists who know that the Internet, especially
social media is a great resource to promote their music and build their brand,
but do not understand the importance of SEO. Search Engine Optimization is the
process of improving the visibility of a web page in search engine’s search
results.
So many artists are eager to set up multiple social media
accounts and a website, but there is no kind of connection. In my experience,
the focus should be tying all of these outlets to one main source. Meaning all
of your social media profiles should drive your audience back to one central
location, for example your website. An artist that has done a great job of
linking all her social profiles together is Gaby Borromeo.
Gaby took to her social media profiles to promote her song
and video “New Day”. I think Gaby did a great job of using backlinks.
Exchanging link with other related websites is very important because it help
increase backlinks to your site. In the case, Gaby back linked her main, lyric
and behind the scenes videos. By linking all the videos together, that
increases the chances of fans watching all the videos.
I believe that artists underutilize the description portion
of their YouTube videos. This a great opportunity to take fans directly to your
website and social media links. Gaby did a great job of linking viewers to her
website, the download link for the song and her social media profiles. For
instance, when I Google, “Gaby Borromeo New Day”, my Google results include the
website posting, the official video, lyric video, PSA video, press and even a link
to her SoundCloud page. This is a great example of optimizing SEO.
