Hot Trends in Social Media

In my last post, I looked at what the music industry can learn from the fashion industry in regards to social media and fan engagement. With social platforms such as YouTube, Instagram, Tumblr and newcomer Pinterest, marketers are now seeing the importance of incorporating media visuals in their social media campaigns. Here are a few examples of the hottest trends in social media. 

Pinterest:

The third most popular social network behind Facebook and Twitter with 104 million visitors,   Pinterest is a social bookmarking platform where users collect and share photos of their favorite events, interests and hobbies. In a recent article on Mashable.com, 1 in 10 retailers are offering Pinterest pins on their sites.

One of those top retailers, Gucci, unveiled an ad apart of the Fall/Winter 2012 digital campaign. By clicking on “Pin It”, two images will appear. The first being a full-size image of the ad, and the second being a product shot of the shoes.

I too can admit that Pinterest is one of my new addictions; I love being able to save pictures of clothes, cars, or anything that is of my interest. Here is a picture of some of my favorite things.

Facebook Fan Pages:

Brands are taking notice how popular how photography based social networks like Pinterest and Instagram have taken off. A study showed that of the top 10 brands on Facebook, users liked photos twice as often as texts and shared videos 12 times more than photo and texts posts combined. The number one Fashion brand on social media engagement, Burberry, is investing heavily in image and video content.

Brands Celebrate Milestones:

After reaching a monumental 5 million Facebook fans, Old Navy put together a video thanking fans with a special 30% coupon at the end of the video. 

Go here to see a few more of the hottest trends in using social media marketing.