In my last post, I looked at what the music industry can
learn from the fashion industry in regards to social media and fan engagement. With
social platforms such as YouTube, Instagram, Tumblr and newcomer Pinterest,
marketers are now seeing the importance of incorporating media visuals in their
social media campaigns. Here are a few examples of the hottest trends in social
media.
The third most popular social network behind
Facebook and Twitter with 104 million visitors, Pinterest is a social
bookmarking platform where users collect and share photos of their favorite
events, interests and hobbies. In a recent article on Mashable.com, 1 in 10 retailers
are offering Pinterest pins on their sites.
One of those top retailers, Gucci, unveiled
an ad apart of the Fall/Winter 2012 digital campaign. By clicking on “Pin It”,
two images will appear. The first being a full-size image of the ad, and the
second being a product shot of the shoes.
I too can admit that Pinterest is one of my
new addictions; I love being able to save pictures of clothes, cars, or
anything that is of my interest. Here is a picture of some of my favorite
things.
Facebook Fan Pages:
Brands are taking notice how popular how photography based
social networks like Pinterest and Instagram have taken off. A study showed
that of the top 10 brands on Facebook, users liked photos twice as often as
texts and shared videos 12 times more than photo and texts posts combined. The
number one Fashion brand on social media engagement, Burberry, is investing
heavily in image and video content.
Brands Celebrate Milestones:
After reaching a monumental 5 million Facebook fans, Old Navy put together a video thanking fans with a special 30% coupon at the end of the video.
