Mixtapes are now widely used as a tool for promoting an
artist prior to a single or album release. This modern twist is quite different
from the days when a ‘mixtape’ was a compilation of people’s favorite songs.
As useful as mixtapes have been for the artists who use
them, it wasn’t until recently that their effectiveness as promotional vehicles
surfaced in pop culture.
Mixtapes have a number of advantages over traditional
distribution of CD’s.
1. Mixtapes
are free, which allows an artist to establish and reconnect with her or her fan
base.
2. They
can easily be distributed.
3. They
require very little money to produce and distribute.
4. Mixtapes
are a great tool for artists to grow their mailing list by collecting email
addresses for each mixtape download.
5. They
are vey inexpensive promotional material.
6. Through
endorsement and other sponsorship deals, mixtapes can create revenue for the
artist and still be free to the public.
Mixtapes hold limitless potential for artists and
entrepreneurs who recognize the opportunity and are willing to develop modern
business models are the distribution of free music. Released in February 2009, So Far Gone proved to be a major
catalyst in launching Drake’s rap career. Singles “Best I Ever Had” and
“Successful” were released as singles from the mixtape and was successful on
the Billboard Hot 100 even earning the rapper a Grammy nomination. That’s
correct a Drake received a Grammy Nomination for a mixtape, just an example of
how to generate revenues using a mixtape.
My favorite mixtape websites:
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