Over the past decade Apple has succeeded in redefining and reinventing certain aspects of the music industry. In particular, Steve Jobs helped create music products and services that impacted four particular areas.
1. Musical Consumption Pattern
It's hard to imagine my life without my iPod. Although it wasn't the first portable MP3 player released, the iPod took the best elements from its early competitors and defined a portable listening device and changed the way listeners experienced music.
People everywhere began to analyze the device's impact. For starters, the iPod meant that a listener could hear any song in their library at any given time. This allowed users to create their own playlist, instead of being constrained by
In addition, iPods impacted the format of the musical experience. The user could now purchase individual songs. No longer was the album a mandated listening requirement. As a result, the iPod empowered the single track more than ever before, simultaneously diminishing the impact of the full-length album.
2. Accessibility of Recording and Production Tools
To put it simply, Apple leveled the playing field. The barrier between writing songs, recording and production lessoned with affordable and easy-to-use software programs like Logic and Garageband. As these programs became available, the lines blurred between professional recording artists and bedroom musicians.
3. Online Retail and Distribution Models
While many of Steve Jobs and Apple’s services revolutionized the music industry over the past decade, few have made as profound an impact as now eight-year old iTunes.
In 2003, Apple launched iTunes and sold single MP3s for $0.99 each. From that point forward, Apple grew the platform into a widely successful and profitable effort, eventually becoming the number one music retailer in the United States.
iTunes stood out among the early online music retailers and has continued to serve as a model for all other Internet media distributors. By being the first online distributor to secure deals with all four major corporate record labels (Universal, Sony, Warner Music Group and EMI), iTunes effectively legitimized digital music sales
4. Live Electronic Performance Becomes Reliable
Before Apple, reliable processing for live electronic was touch and go. Through PCs were longed used to process effects, sample instruments and help electronic artists perform their music live. Apple computers like the PowerBook and MacBook have become staples at shows, garnering a reputation for their reliability.
My mentor Devine Evans is the Pro Tools engineer/programmer for Mary J. Blige, Chris Brown, Nicki Minaj, Joe Jonas, and more, he uses two fully upgraded Macbook Pro's .
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