According to Starcount, Burberry was ranked the number one Fashion brand on social media engagement last week. In one week Burberry accumulated 250,753 views on YouTube; 94,530 fans on Facebook; 5,205 new followers on Twitter and scored 92% on the Engagement index. Starcount calculates the score by counting and adding together pubic social media data from the Top11 social media platforms. During London Fashion Week, Burberry beat out Victoria Beckham with 21,000 mentions on Facebook, Twitter and other blogs.
In celebration of reaching 1 million Twitter followers, Burberry sent 300 fans personalized GIF's thanking them for supporting the brand. Burberry focuses on bringing the online experience to the store, not vice-versa. They incorporate social media into their physical retail stores rather than the online shopping experience.
What is great about the Burberry brand is that their focus in using social media isn't about promoting a product, but giving their consumers a sneak peak into what goes into the Burberry brand. They are giving consumers a sneak peak behind their upcoming collections, interviews with designers, and behind the scenes look in the Burberry brand. Overall they are offering their consumers great customer service through their social networks, giving them the same experience online that they would in-store.
What can Independent Artists learn from Fashion brands? It's about providing consumers with an experience. In the case of Burberry, it is obvious that they are using social media as an extension of their customer service, inviting them into their stores. Well for artists, you want fans to be apart of your brand and experience. It shouldn't be about just promoting your music, latest video or merchandise, but about engaging fans and thanking them for believing in your brand.
